Small ergonomic savings may seem insignificant, but simplifying routine actions performed a hundred times a day, 365 days a year, actually frees up a surprisingly large amount of time — hours and even days.

Attentive people notice these almost imperceptible things, and instinctively like using things that spare the mind and body unnecessary, pointless actions.

We have a feeling that saving effort in all its forms is an extremely important part of building good products.